TULUNGAGUNG – A small graduation gift idea has grown into a thriving flower bouquet business for Tri Atarini, a young entrepreneur from Boyolangu who now serves customers across Tulungagung.
Tri began the business in 2018 while she was still in her final semester at university. At that time, she created flower bouquets for friends who were preparing for thesis defense presentations.
What started as a personal gesture quickly drew attention. Friends responded positively, and orders began arriving from people outside her immediate circle.
That early demand encouraged her to turn the activity into a more serious business.
Today, her products include fresh flower bouquets, artificial arrangements, and custom gift bouquets that combine flowers with clothing, sandals, and other items requested by buyers.
Tri said product quality remains her main focus even as more florists enter the local market.
She explained that price competition has become one of the biggest challenges because many new sellers offer bouquets below standard market rates.
“The biggest challenge is that many new florists sell below market price, but we continue to maintain quality and set prices that match the product,” she said.
For Tri, flower freshness is one of the most important elements in keeping customer trust. She carefully arranges each bouquet so it looks attractive and stays fresh when it reaches the buyer.
Her business also faced setbacks during the 2025 graduation season. Sales dropped when several schools limited graduation ceremonies, reducing demand for celebration bouquets. Instead of slowing down, she adjusted her product focus.
During Ramadan, she shifted production toward gift hampers and festive parcels, a move that significantly increased orders. She also relies heavily on digital purchasing and online marketing to support the business.
Many of her flower arrangement materials come from suppliers in different regions so she can maintain product consistency.
“I have to use digital marketing so more people know my products,” she added.
Her bouquet prices start at around Rp 50,000 for student buyers. More premium products target middle-income customers and can sell at much higher prices.
During graduation periods and holiday seasons, her revenue can reach tens of millions of rupiah.
Looking ahead, Tri plans to open a physical shop so customers can directly view bouquet options before ordering. She hopes her journey can inspire other young people in Tulungagung to start businesses from simple ideas.
“Keep creating and innovating. Do not be afraid to fail, because every creation is a step toward bigger change,” she said.