TULUNGAGUNG – Traditional klepon continues to attract large numbers of buyers at Pasar Senggol in Tulungagung, proving that Indonesia’s classic sweet treats still hold a special place in local culinary culture.

The aroma of pandan leaves and freshly grated coconut fills the air around the bustling market each afternoon. Among the many traditional snacks on display, klepon stands out as one of the most sought-after items, especially during the evening rush.

Its appearance looks simple. The small green rice cakes come coated in grated coconut and contain a liquid palm sugar filling. Yet one bite reveals the dessert’s unique appeal. Warm palm sugar bursts from the center, creating a sweet flavor that keeps customers coming back.

For many visitors, klepon offers more than a tasty snack. The traditional treat also brings back childhood memories and a sense of nostalgia that modern desserts often cannot match.

Siti Aminah, 47, a klepon vendor at Pasar Senggol, said her products almost always sell out each day. She believes the snack remains popular because people still appreciate authentic flavors that have been passed down through generations.

“Business usually becomes busy in the late afternoon and evening. Many customers buy klepon for family snacks or because they miss the traditional foods they enjoyed when they were younger,” she said.

Siti continues to use a traditional recipe to maintain the snack’s original taste and texture. She prepares the dough with glutinous rice flour and pandan flavoring before filling each piece with chunks of palm sugar.

Freshly grated coconut also plays an important role in the recipe. According to Siti, high-quality palm sugar creates the rich sweetness that customers expect.

“The most important thing is using good palm sugar. It has to melt properly and produce a rich flavor. Customers love soft klepon with plenty of palm sugar inside,” she explained.

Besides its distinctive taste, klepon remains affordable for many families. Vendors typically sell one package for between Rp 5,000 and Rp 10,000, depending on size and quantity.

The snack’s continued popularity highlights the resilience of Indonesia’s traditional culinary heritage. Although modern foods and imported desserts have become more common, many consumers still seek authentic local treats.

At Pasar Senggol, visitors often purchase klepon to enjoy with tea or coffee at home. Others stop by specifically to find the classic snack after hearing recommendations from friends and family.

The strong demand for klepon demonstrates how traditional Indonesian food continues to thrive in local markets. As a result, vendors remain optimistic that future generations will continue to embrace one of the country’s most beloved sweet delicacies.