TULUNGAGUNG – Popoh Beach tourism decline highlights the fading appeal of one of Tulungagung’s most iconic coastal destinations, as visitors and locals point to neglect and falling tourist numbers.

Located in Besole Village, Besuki District, Popoh Beach once stood as a leading attraction along the southern coast of East Java. Facing the Indian Ocean, it drew large crowds in the 1990s and early 2000s. However, newer destinations along the Southern Cross Route (JLS) have since shifted tourist attention away from the area.

A recent visit on a weekday revealed a quieter, less maintained environment. Several parts of the site appear worn, with limited activity compared to its past vibrancy. Despite this, the beach still holds a certain charm for those familiar with its history.

A local vendor, Sukapi, who runs a small coffee stall near the Pendapa Agung Popoh, confirmed the decline. She said weekdays remain particularly quiet, with only slight increases in visitors during weekends. Even then, tourist numbers fall far short of past decades. “Visitor numbers have dropped sharply,” she said.

She also pointed to the deteriorating condition of facilities within the tourist area. Some playground equipment has rusted, while parts of the pavilion show signs of damage, including roof leaks. The lack of maintenance has raised concerns among locals who rely on tourism for income.

The downturn has directly affected small businesses around the beach. Sukapi said daily earnings have fallen due to fewer visitors. However, occasional visits from large ships docking nearby offer temporary relief, as crew members often buy food and drinks from local vendors.

Despite the challenges, residents still see potential in reviving the beach. Sukapi recalled a recent dangdut music performance that drew a relatively large crowd. Events like this, she said, could help restore interest and bring life back to the area.

Observers note that Popoh Beach still has strong tourism potential, but it requires serious investment and consistent management. Without intervention, the site risks losing its identity as a key destination in Tulungagung.

For many locals, the question remains whether Popoh Beach can regain its former glory. The answer, they say, will depend on future policies and the commitment of authorities to revitalize the area.