RADAR TULUNGAGUNG – Es teler has emerged as a top Ramadan favorite in Tulungagung, with the fruit-based iced drink selling out quickly on the first day of fasting as residents searched for refreshing options to break their fast.
At several Ramadan market stalls across the town, vendors reported that es teler, a mix of fruit, coconut milk, and syrup, sold faster than other beverages. The surge reflects strong demand for sweet, cooling drinks after a day of fasting.
One of the sellers benefiting from the trend is Sri Yanti, who trades at a local Ramadan market while also serving orders from her home in Sidorejo village, Kauman district. She said sales on the first day of Ramadan 1447 AH exceeded normal daily revenue, with customers arriving from early morning.
“Thank God, the response on the first day was very good. Turnover was higher than usual, and many buyers came since morning,” she said.
Sri Yanti said es teler remains popular because of its fresh, sweet taste, making it ideal for iftar. She prepares all products at home to maintain quality and hygiene. In addition to walk-in buyers at the market, she also received orders from regular customers who have known her products for about a year.
She expects demand to keep rising throughout Ramadan. The seasonal spike offers an opportunity for local micro-businesses to boost income and expand their customer base. “Hopefully this Ramadan brings blessings and helps our business grow,” she said.
